Web Manager

Georgetown Day School opened its doors in 1945 as the first integrated school in a segregated city. Governed by a Board of Trustees elected by the parent body and administered by an appointed Head of School, it was founded by seven families who wanted to create a school committed not only to academic excellence and educational innovation but also to a value system emphasizing appreciation and respect for others. Believing that diversity was the ground out of which all deep and rich learning occurs, they established a school where all children would be welcome, celebrated, and challenged to be their best selves.
Today, the School's philosophy, programs, and position in the national educational landscape strongly reflect its roots. Having grown from 12 children in 1945 to 1075 students in PK-12 today, GDS is recognized as one of Washington, D.C.’s and the nation’s most dynamic educational institutions.

Reports to: Director of Communications and Integrated Marketing; Exempt


Georgetown Day School is searching for a Website Manager. 


The Web Manager will take charge of the organization website, www.GDS.org, as well as email communications, managing content, ensuring best practices, and becoming an expert on the software that supports GDS communications. The position will manage SEO, stay on top of trends, recommend approaches for streamlined work, and explore and implement solutions that support the School’s mission. GDS is looking for an articulate, outgoing, upbeat person with strong communications, collaboration, and support skills, creative aptitude, initiative, and the desire to learn.


Duties and Responsibilities



  • Complete all updates to www.GDS.org; post all content either as needed or as requested by staff and approved by the communications team. 
    • Build, format, and edit all pages, forms, and pdfs.
    • Post news stories, upload videos and photos, and manage The Hopper Effect blog (https://hoppereffect.gds.org/).
  • Evaluate and advise on all web content and design, including layout and SEO. 
  • Maintain a consistent look and feel in line with organizational branding.
  • Work with staff to conceptualize and design new web features, mini-websites, or campaigns.
  • Help promote social media presence on multiple platforms.
  • Train and manage website backend users.


Website Improvements/User-Friendliness:

  • Maintain proficiency in website softwares.
  • Research and implement website optimization options.
  • Ensure integrations between website tools and external software are working properly.
  • Act as liaison between the school and its website (and other online hosting) partners.
  • Review website usability and troubleshoot bugs.
  • Research information/best practices that enhance the value of the website. Contribute to discussions on ways to improve functionality and usability.
  • Research available methodologies, software, and vendors to fulfill site and staff-identified needs, make recommendations for implementation, and deploy.
  • Interact with key stakeholders in the organization and advise on web capabilities, opportunities, and status of ongoing projects.
  • Manage technical aspects of the GDS blog and other web-based social media conventions.
  • Serve as a help desk for community web usage.


Email/Electronic Communications:

  • Support all school departments and divisions by building and sending online communications.
    • Emails (5-10x/week)
    • eNewsletters (3x/week)
  • Manage email lists and data, as well as the all-school email calendar, including monthly reminders



  • Report on monthly metrics to analyze site and email usage that can inform improvements  


At GDS, we work in a collaborative environment so we pitch in when needed and you may have to occasionally take on tasks outside the normal scope of your job. 


Required Knowledge, Skills, and Abilities

  • Bachelor’s degree.
  • Experience working on website management.
  • Knowledge and skill with web programming languages; Fluency with CSS and HTML.
  • Experience with website CMS required; Blackbaud/Finalsite experience a plus.
  • Proficiency in Photoshop, Illustrator, & InDesign.
  • Working knowledge of word processing, spreadsheets, and other programs that feed information to the school’s site. 
  • Experience with Google Analytics.
  • Familiarity with social media tools (Facebook, Twitter).


  • Organized, detail-oriented, able to juggle multiple projects simultaneously under varying deadlines.
  • Familiarity with mobile trends and responsive design.
  • Ability to perform web troubleshooting (e.g., diagnose why formatting or layout aren't as expected).
  • Excellent written and verbal communication, including strong editing, grammar, and proofreading skills.
  • Project Management experience is extremely helpful, as is a customer service orientation. 
  • Flexibility and diplomacy and the ability to communicate clearly and professionally are essential. 



Competitive salary and generous benefits.


To Apply

Qualified candidates should submit a cover letter, resume and list of three references using our online application system. To apply and to find out more about the school, candidates should visit our website at www.gds.org. 

How to Apply

Coronavirus Safety

  • Screenings the night before and morning of being on-campus
  • Required face coverings
  • 6 feet physical distancing
  • PPE freely available including 
    • Cloth mask
    • Surgical mask
    • Face shield
    • Goggles
    • Stylus (for touching shared screens such as copiers or time clocks)
  • Classrooms and shared offices spaces equipped with sanitizer dispensers, microfiber cloths, and cleaning spray bottle
  • Signs throughout the building, including posters for every classroom with health and safety reminders
  • Additional HEPA filtration devices in all classrooms and shared office spaces
  • Required GDS-specific health and safety video training 
  • Ongoing COVID-19 testing for staff and students

See our Hopping into 2020 site for more information about our reopening plan.

Non-Discrimination Policy

Georgetown Day School does not discriminate in its educational, admissions, and personnel programs and policies or activities on the basis of race, color, national or ethnic origin, age, religion or religious creed, sexual orientation, gender identity and/or expression, disability or any other characteristic protected under applicable federal, state or local law.

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